/ Client
Pink Dot
Pink Dot
We helped rebrand a Hollywood icon.
Pink Dot is your neighborhood liquor store, deli, and bodega that’s open late and delivers to your door. We work with their management team on an ongoing basis to create a seamless flow between their physical and e-commerce stores.
Most notably, we led their rebranding and launched a new online store — touching the systems customers and staff use every day: packaging, signage, vehicle wraps, the website, the app — and refining them as the business grows.
Pink Dot had decades of equity in their candy-pink storefront and blue VW Beetle delivery cars — but the visual system around them had drifted. Logos, signage, packaging, and the website all spoke different dialects of the same brand.
We rebuilt the wordmark and the system around it, then applied it across every customer touchpoint. The pink stays. The chaos doesn’t.
From the wordmark to the wrap on every delivery van — a single visual system that finally feels as iconic as the storefront it grew out of.
The new e-commerce platform launched alongside the rebrand — same neighborhood feel, same late-night reliability, now with a checkout that doesn’t lose your order.
