/ Client
South Park Group
South Park Group
Transformative leaders in Los Angeles real estate.
South Park Group is a full-service Los Angeles real estate firm — brokerage, development, property and asset management — working from inception to completion since 1979. Mixed-use, residential, and commercial assets across the city, from Long Beach to Downtown to West Hollywood.
We worked across the portfolio: branding individual buildings, designing the signage, marketing materials, and lease decks that pitch them, and building the website that ties the whole firm together under one identity.
southparkgroup.com
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We built southparkgroup.com to do what the firm does — present the portfolio, the services, and the listings with the polish of a company that has shaped LA real estate for four decades.
The lease and tenant-representation decks carry the same brand into print — areas of expertise mapped across LA neighborhoods, and the roster of national brands the firm has represented, all set in the firm’s red-and-charcoal system.
Down to the leasing signs on the street — the same red-and-charcoal system, sized to read from a passing car. Every available space speaks in the firm’s voice before a tenant ever picks up the phone.
The result
Each building gets an identity of its own — name, signage, and collateral — while the firm’s brand holds the portfolio together, from the side of the building to the lease deck to the web.
